SEO Search Engine: Content Quality, Engagement and Keyword Research
Many internet pundits intimate that
content is king with some going a step further and declaring that content is
god. If you want to register any success with search engines, you have to have
top-notch content. There is no two ways about it. As long as you get your
content right, you have built yourself an unshakeable foundation for future SEO
efforts. More than anything else, you should be producing first-rate 
content
that goes beyond a simple brochure with information that is in hundreds of
other sites. The tenets of SEO search
engine require that you provide your online visitors with a reason to spend
a few more seconds going through your site than that of your competitors.
As such, you have to ensure that you offer real value or content that has substance to your visitors. Your content has to be unique, useful, different and if possible, not found anywhere else. You can use these aspects to gauge whether you are actually providing first-rate content or not. Quality is the only SEO search engine strategy that is sustainable in the end. The next most-important SEO strategy after quality content is excellent keyword research. Numerous tools can help you determine the kind of keywords that web visitors out there use when searching for a particular topic, product or service. This will help you create the kind of content that is appropriate for your website.
When creating content, you have to align the same to popular search terms on the internet. This ensures that your content provides answers to their questions. For instance, if your page is about ‘All about GSM technology’, you might want to use a language that is easy to understand as opposed to technical jargon that most visitors might find hard to understand. Using the right language for a particular target group or niche is important if SEO search engine is to work in your favor. In such a case, if you happen to write using the wrong language, major search engines will definitely skip your content as a possible answer to visitor queries.
The best content addresses the questions posed by a majority of internet visitors. It uses the language that they understand best. Once your keyword research comes up with a couple of words that you should use, ensure that your content has the same. If you already have some quality content on your site, it will not hurt to revisit and carry out some editing. SEO search engine dictates that if you want visitors to locate your content for a particular set of keywords, then it makes sense to ensure that you use these words in your content. So, how often should the keywords appear in your copy? A keyword density of 2.45 percent of the total word count or five times in the entire copy is usually sufficient. However, this is not absolute and may vary from one copy to another.
Finally but importantly, ensure that your content engages your readers. SEO search engine may use several ways to determine the content engagement of your content. Likes on social media and time on site are some of the strategies that search engines may use to determine this.
